The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Chi Siamo

Siamo una società di marketing digitale con un focus su come aiutare i nostri clienti a raggiungere grandi risultati attraverso diversi settori chiave.

Richiedi un preventivo gratuito

Offriamo servizi di SEO professionali che aiutano i siti internet ad aumentare  la loro ricerca organica  al fine di competere per il più alto posizionamento, anche quando si tratta di parole chiave molto competitive.

Iscriviti alla nostra News Letter!

I campi contrassegnati con * sono obbligatori.

More from our blog

See all posts